We all understand Paretos Law. Focus on the 20% that brings 80% of business. I would like to share the business breakthrough we achieved when we went from doing nearly 100 deals for years to only a handful. What resulted was more sanity, bigger growth and much larger profits. Removing yourself from where the masses play not only lessens the competition, it allows you to create your own market. This information is easily applicable in your business. Grab a pen and lean in.